This was a rebranding project, done in a group. We looked at BU’s School of Visual Arts’ 5 majors, and decided that a foundation in drawing was the common thread. With that, we created Draw On It: a quick workshop in which students were given a template reading SVA, and could draw on it however they pleased. The workshop would take place every semester and the images could change easily from semester to semester. The letters could be split and combined in various ways to promote the school, or put into combinations to promote individual majors. With a tagline “we are all drawn together” the ever-changing logo could be applied to print matter, t-shirts, etc.