"Cool"

2015 | Graphic Design

For my BFA Thesis, I took the year to explore my personal visual catalogue. In a combination of found imagery and generated lists of stream of conscious writing, I created a personal encyclopedia of "cool." The information was categorized and color-coded in an index, with the ultimate goal of finding reason behind my own subjective visual proclivities. I created one matte-finished soft-cover book, elevated on a pedestal for the thesis exhibit. I took selected pages and translated them to digitally printed posters. I then screen printed over translucent swatches in shades of green and blue. The exhibit was meant to feel minimal but full, chaotic and controlled. The wall piece was almost overwhelming with layered information,  but contained with wide white borders. A. truly indulgent project, I walked away feeling intentional and self-aware in my design work. 

In my junior year spring, I was told to consider my thesis project; something I would work on for a year; and "it's fine for your thesis to be self-indulgent." Mine was, and I had fun making it.

Please do not hesitate to contact me to discuss a possible project.
jessvanderwesthuizen@gmail.com

© 2020 Jess van der Westhuizen