2018 | Art Direction | Graphic Design
The Guess Farmers Market was the first of its kind: a 2-day retail, food, and music event at Guess' HQ in Downtown Los Angeles over Cinco de Mayo weekend. This was the most challenging project I worked on at Guess. We were a team leaner and younger than you would believe for the event we turned out. I curated campaign selects, developed art direction and marketing visual guidelines. I designed billboards in Los Angeles, and way-finding for the DTLA event, global tour graphics, and then translated the massive space design into smaller international retail pop-ups. I was also the lead web designer on this summer-long project. My handwriting—everywhere!