Guess x J Balvin

2020 \ Art Direction & Graphic Design

This second collaboration between Guess and J Balvin was about colors, surrounding Balvin's Colores album. I concepted and styled-out the studio shoot, selected and curated the images, and designed the lookbook. I developed North American outdoor advertisements, and guidelines for international ads. I contributed creative direction to the long-form project video. I also designed the packaging for a J Balvin doll.