Guess Originals Campaign

2020 \ Art Direction & Graphic Design

Initially a summer collection, this campaign marinated all through spring 2020 quarantine and finally released in August of 2020. This was the first globally-launched project I worked on all the way through. I built the concept and art directed the campaign photo shoot, developed art direction for all marketing collateral, including the campaign video, and finally designed marketing collateral, including two billboards on prominent Los Angeles streets.