2019 | Art Direction | Graphic Design
Guess Sport was a two-day event at Guess' DTLA Headquarters. As lead graphic designer, I worked with six collaborative collections plus an inline Guess U.S.A. collection, developing the art direction to market the event, the following e-commerce launch, and the smaller international pop-ups. We had outdoor advertising across Los Angeles. I also contributed packaging design. The Guess Sport Catalog was my main focus in the summer, featuring pieces from each collection and event information. I designed the event-marketing portion of the website, contributed art direction to the e-commerce portion, and supported with email design.