Guess Vintage for Fred Segal

2019 \ Art Direction & Graphic Design

The Guess Vintage initiative is focused on sustainability, which is essential in the fashion industry, so I wanted the world for this project. Given just a few weeks notice, we put together a Guess Vintage shop-in-shop in the front widow of Fred Segal along Sunset Blvd in Los Angeles. I was involved in the layout design of the space, then led the many Goodwill trips to gather furniture and props, designed various spacial elements, and spent several late night putting the space together. I was the lead marketing and web designer. The shop-in-shop was so successful that Fred Segal extended the project from two weeks to two months.